The ICI Stori
It all started back in 2022 at an apartment complex pool in Charlotte, NC. Jack had just moved to the city to go full-time on his first business, and Tim was grinding as a sports videographer. What started as a casual neighborly chat turned into a friendship so close that Tim is actually the godfather to Jack’s daughter.
Fast forward to June 2025. Tim had just bought a Ninja Creami. He was obsessed with the concept of protein ice cream but frustrated with the execution. The process was messy, the consistency was hit-or-miss, and the flavor options were boring. He pitched Jack an idea: What if we made a protein base that was simpli delicious, perfectly textured, and ready to scoop?
Turns out, Jack had the exact same idea. Combining Jack’s ecommerce brain with Tim’s creative eye, ICI was born. We aren't food scientists in lab coats; we’re just two normal guys who wanted to stay fit without giving up the sweets. We knew store-bought diet pints were full of fillers (and way too expensive), and DIY recipes were a hassle. We knew we could do better.
So, we did.
